PassionAir is a start-up airline based in Accra, Ghana which began operations in August 2018. The carrier’s quest for an innovative IT system led them to choose the Crane solutions suite from Turkish IT provider Hitit. PassionAir is Hitit’s third new airline partner this year and eighth collaboration in Africa. Strategically, Africa is one of the most important continents not only for Hitit, but also for Turkey. Therefore, Hitit is glad to serve the African market and export IT technology to Ghana. Hitit’s competitive technology has created its own popularity in Africa.
PassionAir is operating scheduled flights domestically from its Accra hub to Kumasi, Takoradi and Tamale with three Bombardier Q 400 aircraft. Hitit’s mobile App will have strategic values for PassionAir as more than 400 million people across West Africa now subscribe to mobile services, with the number expected to grow to 725 million by 2020. Ghana is one of Africa’s largest mobile markets, with about 34.57 million subscribers and 10.11 million active internet users.
As a new partner of Hitit, the Ghanaian airline has chosen to use the Crane solution suite. This suite includes solutions for passenger reservation (Crane PAX), departure control (Crane DCS), internet booking engine (Crane IBE), mobile App, Loyalty Layer (Crane LL) and Customer Care Layer (Crane CCL). Furthermore, Hitit’s global IT network for airlines will put PassionAir in the position to extend regional flights within the West African sub-region for the medium term, by using interline and codeshare agreements.
Nevra Onursal Karaagac, Chief Marketing and Sales Officer of Hitit, said: “We are happy to support PassionAir with innovative technology solutions in order to enhance quality and reliability in Ghana’s aviation infrastructure. PassionAir is our first partner from Ghana and eighth airline partner in Africa.“ According to Mrs. Karaagac, “Internet and mobile booking technology are of strategic value for PassionAir and we will provide these solutions to our African partner”.
Hitit has a very strong position in Africa. “Many airlines from flag-carriers to start-ups do business with Hitit. There is significant word of mouth marketing in Africa in support of our solutions. Hitit has earned this popularity with end-to-end solutions and high customer satisfaction” Mrs. Karaagac pointed out.
Anita Khoury, Commercial Manager of PassionAir, declared: “We are ecstatic to be using the Crane solutions. The innovative solutions offered by Hitit put PassionAir in a strategic position for our expansion plans, growth and development. The flexibility of the system and immense customer support provided by Hitit have supported many recommendations from other African airlines about the system being the number one aviation solution provider.”
Hitit, established in 1994, is considered one of the top 5 global airline and travel IT solution providers in the world. Hitit’s brand “Crane” offers a comprehensive suite that serves flag carriers, low-cost and hybrid airlines, as well as ground-handling agencies with more than 65 million annual passengers. Hitit is a one stop shop for Software as a Service new generation airline IT solutions with modules geared towards every part of an airline’s business lifecycle. With a strong team of consultants and ever-changing progressive vision, Hitit is an industry leader in seamless integration, high performance implementation and customer support. With multiple sales and distribution channel support and unlimited ancillary capabilities, Hitit’s solutions and services provide airlines the ability to maximize profit and minimize costs.
PassionAir is a solely owned Ghanaian start-up company which commenced operations in Ghana in August 2018. PassionAir is the trading name for DAC International Airlines based in Accra. The airline seeks to make air travel an experience designed to meet and exceed the expectations of the customer in the Ghanaian domestic market. It is the aim of Passion Air to be the most competitive aviation service provider in Ghana and West Africa with a focus on safety and excellent customer service delivery depicting the proverbial Ghanaian hospitality. The product line of PassionAir range from scheduled to chartered flights offered at internationally accepted standards and at a competitive rate.